Beyond Your Clothes Website - Parallax

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The ‘Beyond Your Clothes’ campaign is part of the “SMART Textile & Garments” project, funded by the European Commission and implemented by sequa GmbH. It is a Pan-European campaign consisting of raising awareness on the disastrous environmental con- sequences of the fast fashion industry and its social impact. It is becoming a growing concern, as our clothes consumption has increased by 60% in only 15 years and is announced to exponentially rise under a business-as-usual scenario.

It is in this critical context that the ‘Beyond Your Clothes campaign’ has been created, consisting of an innovative website technology which provides, in an interactive and ludic approach, different layers of information to a wide audience, from fast fashion consumers to sustainably active individuals.

To maximize reach and inform consumers on the potential ecological implications of fast fashion, 360 Agency Berlin created multiple digital assets to build the campaign effectively.

To further enhance the message with riveting imagery, the co-director of the ground-breaking and award-winning documentary RiverBlue, Roger Williams, graciously allowed 360 Agency Berlin to reuse the outstanding video material that took the crew three years to shoot. In parallel, 360 Agency Berlin took months to gather the most engaged influencers around the globe who have shown the true interest in the vital sustainability aspect to relay the campaign.
Site Created and Developed by 360 Agency Berlin
www.beyondyourclothes.com
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