Infosec Marketing in 2021 - Hacking the New Normal | Jon Barnes & Jason Blanchard

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Published Feb 19, 2021

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0:00:00 - PreShow Banter™ — The Mechanic’s Car is Broken
0:08:02 - FEATURE PRESENTATION: Infosec Marketing in 2021
0:25:56 - Where To Put Your Time and Effort in 2021
0:40:40 - 3 Cross-Cutting Concepts
1:12:28 - Resources, Planning, Roles, & Goals
1:14:00 - Bear Sticky With Honey: https://youtu.be/Jvrr3TXBS4A
1:42:34 - Building a Messaging Base
2:11:40 - Introduction of Content & Community
3:27:46 - Creating a Plan
3:46:30 - One Stupid Idea
3:59:11 - Q/A

Hi, we’re Jason Blanchard and Jon Barnes and we know that infosec marketing is a different kind of endeavor. Not only are we helping people find the solutions to their technological problems by introducing our products and services, but we’re doing it as new technologies, criminal organizations, and an ever changing COVID world is disrupting our best and brightest ideas.

Where to start? How do you reach people that know how to disable your banner ads, block your emails, and aren’t receptive to your message at all, as they proudly declare, “no purchasing authority?”

So, here we are heading into 2021. How will you reach the very people that would benefit from your organization’s hard work and ingenuity to develop real and important solutions to today’s infosec problems?

Enough questions… Jon and Jason will bring their best strategies for developing content, creating community, branding your offerings, and creating out-of-the-box concepts that will win over your internal stakeholders and connect with the audiences you’re trying to reach. Simple right?

Join Jon and Jason for 4 hours of practical actions, tips, and tools for 2021 infosec marketing planning. Best case scenario: You will blow the lid off your 2021 revenue goals and change the world completely. At the very least, you can tune in to see what they have to say and decide for yourself if it will help you create a plan and a process for marketing your infosec product or service.