In this interview, we meet Christof Zürn, the founder of Creative Companion, a business that helps organizations use creative thinking to create sustainable business innovation. The COVID-19 pandemic has made flexibility one of the most important resources in any business, as companies have been forced to alter their strategy and switch-up their goals. Christof spoke about the importance of creative thinking in ensuring that businesses can stay on top of developments in their sector and described how his methodology, ‘Music Thinking’, can help companies connect their different priorities and develop better, more sustainable business designs. Christof was forced to utilise flexibility himself by moving his consultancies online and experimenting with new platforms. When business began to slow down for Creative Companion due to the pandemic Christof used this quiet period to develop and strengthen his ‘Music Thinking’ methodology and to network with other members of his sector to develop new concepts aimed to help boost business creativity and connectedness. Christof’s key message was one of progression. He emphasised that although the pandemic has encouraged everyone to wish for things to return to how they were before, Christof believes businesses will gain more value from building on this experience and progressing with it. To do this, creative thinking is fundamental.

What 3 things does the guest need help with?
Christof would like help in finding companies who are open to making a fundamental change in their business thinking. He is also looking for a publisher for his book regarding ‘Music Thinking’.

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In the Lockdown Economy interviews, small business owners and self-employed professionals share their insights, challenges and successes during the COVID-19 global pandemic to inspire, motivate and encourage other entrepreneurs around the world.

About the Guest
As ‘Creative Companion’ Christof is accompanying individuals, teams and organisations to make the step from iteration to innovation to transformation. He does this with decades of experience in branding, digitalisation, service design, design thinking and developed a fresh methodology he calls ‘Music Thinking’. "Website: https://creative-companion.com/

Send Christof a message with why you want to connect on LinkedIn: https://nl.linkedin.com/in/creativecompanion

About the Host
Rosie Allison is a master student of Media and the Creative Industries at Erasmus University Rotterdam. She aspires to work in the creative industries in the sphere of communications, using her interpersonal abilities to help drive innovation in the workplace.

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