Watch our OMR Masterclass: Be a transformer! How to adapt and win the media game in a COVID-19 summer – and reach out to us if you have any questions or feedback: [email protected].
For marketers, COVID-19 has left essential questions hanging in the air: What will this summer mean for media consumption? Will the TV resurgence of the lockdown period continue now summer is near? Will other offline media channels like radio and out-of-home see a similar spike in use? With an eye on stricter budgets, is it really possible to track these offline channels with performance in mind?
In this session with our growth marketing experts Hillevi Lausten (COO) and Eric Vissers (Senior Marketing Manager), you’ll learn what potential opportunities are coming up for marketers during this very unusual summer season, explore how you can best prepare for what lies ahead, and get a first glimpse of new solutions for tracking & optimising your offline channels almost like you would Google Search (just probability-based).
For marketers, COVID-19 has left essential questions hanging in the air: What will this summer mean for media consumption? Will the TV resurgence of the lockdown period continue now summer is near? Will other offline media channels like radio and out-of-home see a similar spike in use? With an eye on stricter budgets, is it really possible to track these offline channels with performance in mind?
In this session with our growth marketing experts Hillevi Lausten (COO) and Eric Vissers (Senior Marketing Manager), you’ll learn what potential opportunities are coming up for marketers during this very unusual summer season, explore how you can best prepare for what lies ahead, and get a first glimpse of new solutions for tracking & optimising your offline channels almost like you would Google Search (just probability-based).
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