Trend Driven Innovation by Nathania Christy

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Published Jun 26, 2020

Change is happening faster than ever - new products, services, experiences are launched at a dizzying pace. Covid-19 has also turned the world upside down. Amid all these, businesses are trying to answer the question 'what will my customers want next?’. Through this talk, I'll share about Trend-Driven Innovation, a tried-and-tested methodology, trusted by 1000+ global brands from Starbucks to Spotify, to help brands turn to overwhelm into opportunities. Learn the counterintuitive secret to anticipating what your consumers will want next and unlock deeper insights to drive meaningful innovations for a post-covid world.

The speaker - Nathania Christy
Nathania Christy is a personable and engaging speaker, who has delivered 50+ consumer trend keynotes and innovation workshops in 10+ cities from Stockholm to Singapore to Sydney in the past year.

Her latest work includes leading an in-person workshop with HP in January 2020, running webinars for companies such as Singtel and Warner Music in April and May 2020, recording a podcast around the post-COVID world for Eko Podcast and running a workshop entirely online with our Shanghai partner for their China-based audience in May 2020.

Several companies spanning a wide range of industries have benefitted from her bespoke curated insights, including clients like Danone, Shell, Ogilvy, Beiersdorf, Diageo and AccorHotels. Her tailored keynotes set the audience on fire in global conferences like Inside Retail (Hong Kong), Art Directors Club (Germany), and ITB Asia (Singapore). She has been featured in leading media such as The Business Times (Singapore), Kompas and Detik.com (Indonesia) for her trend expertise.

She is passionate about the education sector and regularly delivers guest lectures on academic institutions such as University of Melbourne, National University of Singapore (NUS), Nanyang Technological University (NTU), and SASIN MBA Thailand on-trend methodology and innovation.

https://www.linkedin.com/in/nathaniachristy/

https://trendwatching.com/people/nathania-christy/

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