ETOA Webinar | Destination 2030 - It’s all about Athens

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Broadcast on 23rd March 2020.

ETOA’s immediate priority is to support the tourism sector through to recovery but more strategic questions are increasingly urgent, from climate action to investment in the digital transition.

Tourism should be one of Europe’s most effective engines to build a sustainable recovery, and the chances of long-term success depend on properly funded destination strategy. Whether it’s ‘regenerative’, ‘future-proofed’, ‘co-created’ or just cheerfully busy once more, what does good look like for tourism in 2030? What will we measure to know we’ve got there?

In this webinar, we bring together a top destination and far-sighted expertise. Is there a conflict between the hope that tourism becomes a more collaborative, consensus-seeking phenomenon and industry's commercial imperatives, or can public and private sectors build a better partnership?

Speakers:

Vangelis Vlachos, CEO, Athens Development and Destination Management Agency www.developathens.gr www.thisisathens.org
Alexia Panagiotopoulou, Head of Strategy, Athens Development and Destination Management Agency
Ioannis Pappas, Director, Mediterranean Region, Global Sustainable Tourism Council (GSTC) www.gstcouncil.org
Signe Jungersted, CEO and Founder Partner, Group NAO www.groupnao.com
Jeremy Sampson, CEO, The Travel Foundation and Chair, Future of Tourism Coalition www.thetravelfoundation.org.uk www.futureoftourism.org

Moderator:
Tim Fairhurst, Secretary General, ETOA
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