How to install Google Analytics 4 with Google Tag Manager

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Published Mar 10, 2021

In this fourth lesson of our GTM for Beginners series, we are going to be jumping into our Google Tag Manager account and start creating tags. And where better to start than by migrating our hard-coded Google Analytics 4 PageView tracking code to GTM.

We’ll be going through the whole tag installation process, as well as a few methods to debug and test your setup.

OUTLINE:
00:00 - Intro
1:00 - An Overview of Migrating GA4 to GTM
2:45 - GA4 Tag Implementation
4:21 - Setting up the Trigger (All Pages)
4:50 - Testing with Preview Mode
5:20 - Testing with GA4 Debug View
6:40 - Publish your GA4 Tag to all your users
7:05 - Remove hard-coded implementation (If migrating)
7:58 - Testing with GA Real-Time Reporting
9:06 - Summary