Start-up Survival: how do young innovators navigate the "new normal"

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Published Mar 2, 2021

From rehashing business models, securing necessary safety protocols, to creating robust digital presences, we hear from our student and alumni entrepreneurs on how they navigated the new norm and dealt with the challenges and conflicts while protecting their mental health.

It's been a tough time for everyone, but especially for early-stage start-ups who rely on economic certainty, available customers and ease of communication to drive their brilliant ideas forward.

Social distancing, widespread lockdown, and global restrictions on travelling and movement made business growth challenging, and at times, near impossible. While innovators are known to be agile and persevering, the gravity of the situation challenged even the most resilient of entrepreneurs and forced founders to dig deep and make some difficult decision to maximise their chances of survival.

This pre-recorded film includes testimonies and honest insights from two young innovators building businesses focussed on the betterment of society.