EDEKA - Jeder eurer Schritte

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Covid-19 has changed everything including our shopping habits. Who
would have thought that in Europe, suddenly, everyone would be
required to wear a Facialmask in the supermarket, use a shopping
trolley and that the kids were best left at home. What sounded like
a science-fiction scenario in 2019 suddenly became reality in 2020.
EDEKA, Germany's largest supermarket, is known for repeatedly
taking up socially relevant topics such as "Heimkommen", in which a
grandfather fakes his own death to get his family's attention.
This time EDEKA took the COVID-19 changes as an opportunity to
thank its customers in a charming way and take a mental step
towards them. In a TV commercial, all the steps that had suddenly
become necessary were traced: The step back to keep a safe
distance, the dance steps around each other and the extra steps
taken to shop for the neighbour. EDEKA's message: Each of your
steps carry us together through this time. Thank you for walking all
these steps with us.
Because no matter how different our steps may look in times of
Corona - we have all taken a big step towards each other in 2020
and have moved together as a society. With the necessary safety
distance, of course.

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