Entrepreneurial resilience in times of COVID-19 - Voices from Telangana: Gayathri

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Gayathri is an entrepreneur participating in the Her&Now acceleration support programme in Telangana implemented by WE Hub. She talks about how the COVID-19 pandemic has affected her business (GreenForSure) and how she has used the crisis to forge collaborations and new marketing avenues. “‘One needs to have sheer focus and confidence to go ahead’”, she concludes. The interview is in Telugu.

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is implementing the project ‘Economic Empowerment of Women Entrepreneurs and Start-ups by Women’ on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and in partnership with the Indian Ministry of Skill Development and Entrepreneurship (MoSDE), to promote aspiring and existing women entrepreneurs in India. Under the name of ‘Her&Now’, the project also implements a media campaign to tell the stories of successful women entrepreneurs and to foster a positive mindset change in society.

Please visit our website: www.herandnow.in
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