Never Stop Winning through Innovation-Led Productivity

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Philip Kotler once said, “Marketing is not simply a sales promotion tool. Rather, it should be used by corporations as a business strategy to fulfill their social responsibility.” As a world marketing guru, he will share insights on the importance of innovation through case studies.

Professor Kotler is the author of 88 books including Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing text in business schools worldwide. He has consulted for IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, and others in the areas of marketing strategy and planning, marketing organization, and international marketing. With Christian Sarkar, Prof. Kotler has recently started the Wicked 7 Project to address social problems and make the world a better place.

This APO Productivity Talk explores how innovation can create benefit for enterprises of all sizes.

For questions, please write to: [email protected].

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