Digitale Transformation con COVID19 - wie kann es weitergehen?

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Prof. Krcmar about the drivers of the digital transformation and its acceleration due to COVID19. Based on a recent study, he addresses the organizational changes that came with the crisis and the necessity to adapt management activities accordingly. “Your studies here in Heilbronn will enable you to acquire the dynamic capabilities and meta-skills needed to manage such changes in the context of digital transformation,” he says as he wraps up his lecture.

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