The importance of sales enablement | Milo Van Boeijen

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Published Jan 26, 2021

Milo Van Boeijen’s bold decision to start his own camper van rental business in the south of France may have seemed a little off-the-wall at the time. But in the end, it worked wonders for his creativity and ultimately opened his eyes to the importance of marketing as a catalyst for sales enablement.

Fast forward to today and he’s now the director of marketing for the EMEA/APJ regions at MarkLogic, a leading operational and transactional Enterprise NoSQL database provider with over 2,500 customers worldwide.

In today’s episode Shaheen Samavati sits down with Milo to talk about the challenges of managing marketing campaigns for multiple regions and the vital role both sales enablement and local teams play in crafting targeted strategies to improve the company’s bottom line.

See transcript: https://www.veracontent.com/mix/interview-milo-van-boeijen-sales-enablement

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